We describe a concept for an advanced manufacturing control system – the Smart Connected Control Platform. The approach enables a higher degree of automation, efficiency and control through a holistic model, decentralized production intelligence and modern sensor technology. Integrating ubiquitous and augmented reality interfaces supports human personnel in every aspect of the production process. To prevent information overload, intelligent agents paired with a semantic model help reduce the amount of information and deliver pre-interpreted and aggregated results to the manufacturing personnel. The advantages of this new approach are discussed in three example scenarios, which deal with advanced maintenance, customized production, and error diagnosis. The major contribution of our approach is the integration of machines, transportation robots, and human personnel using a decentralized smart agent platform and ubiquitous augmented reality technology. The platform described in this paper  is currently under development.